How An O.G. Yahoo! Engineer Would Grow Your Restaurant with Dennis Yu
Dennis Yu started over 20 years ago as a search engineer for Yahoo!, helping them build their analytics from the ground up. He's become one of the mos…
Author: Kyle Guilfoyle
Winning the Wallets of Student Diners
As the school year approaches, restaurant owners and marketers are presented with a golden opportunity: attracting and retaining student diners. In th…
Mastering Digital Ad Targeting for Restaurants
No more guesswork in your restaurant's digital advertising. In this short episode, we're breaking down the ins and outs of ad targeting for your resta…
The Art of Packed Houses with Robin Goodfellow
In this episode, Toronto restaurateur Robin shares one counterintuitive secret he uses to attract more guests. "You need to be busy. You need to be sa…
“Make $1 Dollar Model”
Discover the $1 Model – a game-changing marketing approach that guarantees sustainable growth for restaurant owners and small businesses. Say goodby…
The Simple Way to Measure Restaurant Marketing
We'll explore a new paradigm for measuring restaurant marketing, focusing on generating attention, building a robust customer database, and implementi…
Maximize Local Awareness: The Secret to Penetrating Your Restaurant Market with The Local Fame Machine
Do you want to build maximum attention and awareness for your restaurant in the local market? Look no further than The Local Fame Machine. This…
The Case For Restaurant Email Marketing: How 1 Email Generated $2,805 In Event Sales
Even a cold, dead email list can be a powerful channel to drive sales for your restaurant. In this case study, we discuss how this…
Case Study: Selling More Burgers ‘N’ Shakes To The Tune Of 9.18x Return On Investment
Back in the spring of 2022, Burger Crush—a well-loved burger and milkshake concept in Victoria, BC—approached us with a challenge: “We have solid momentum and…
All Things Search Marketing with Reese Richards
SEO, Google My Business, Google Maps, blogging, content strategy — "Search Marketing" can be a dizzying topic. In this episode, Reese and I dive int…
