Do you want to build maximum attention and awareness for your restaurant in the local market? Look no further than The Local Fame Machine. This powerful 4-step system will help you penetrate the local market and stand out from the competition.
Efficient Delivery: The Key to Reaching More People
Most restaurants struggle with delivering their messages effectively. By relying solely on organic Instagram posts, they miss out on reaching new audiences and generating new guests. The Local Fame Machine helps you overcome this challenge by focusing on efficient delivery.
We continuously test and optimize ad formats to ensure the lowest cost per 1,000 impressions (CPMs) possible. Our tests have shown that on Facebook and Instagram, Story Ads and Video Views campaigns consistently deliver the cheapest CPMs. With these campaigns, we can reach 1,000 people for just $2-$5!
Engage and Build: Connecting with Your Community
Social media is about being social, yet many restaurants overlook this aspect. The Local Fame Machine solves this problem by coming up with relevant and interesting questions to engage the local community. For example, with the Super Bowl coming up, you could ask your followers who they think will win and why, or who they predict will perform during the halftime show.
In the backend, we use a Comment Growth Tool to build your restaurant’s database from those who engage with your posts. Every time someone adds to the conversation, they receive a message inviting them to join your restaurant’s membership program. This allows you to collect valuable information, such as their name, phone number, email, birthday, and more.
Make Goodwill Offers: The Power of Giving Something Away
Goodwill Offers are a powerful way to entice new customers and build goodwill with existing ones. Whether it’s a free item or a discount, giving something away is a proven way to get people through the door and build positive word-of-mouth.
Many restaurant owners are hesitant to make offers, thinking they shouldn’t have to. However, the truth is that you always pay to get customers, whether it’s through ads, content creation, or the cost of goods for an offer. Goodwill Offers are often the cheapest and most effective way to get customers through the door, giving them a first-hand experience and accelerating word-of-mouth.
Tell Stories: Connecting with Your Customers Through Emotional Narratives
People connect and remember you through the stories you tell. That’s why The Local Fame Machine focuses on telling stories that resonate with your customers. Our three favorite types of stories to tell are:
- The Origin Story – The roots of your restaurant
- The Transformation Story – Stories from guests about how they fell in love with your restaurant
- The Purpose Story – Stories from ownership and staff about why they do what they do
Pro Tip: Source content from your staff by conducting surveys to gather their stories and perspectives.
By consistently applying these four parts of The Local Fame Machine, your restaurant can become even more well-loved in the local market. Start building maximum attention and awareness for your restaurant today!
