Today’s episode is a little different. I’m super excited to introduce you to Dennis Yu. Dennis is what you could call an OG. He started over 20 years ago as a search engineer for Yahoo!, helping them build their analytics from the ground up. As a result, he’s been one of the most sophisticated PPC advertisers in the world, given the crazy access to data he’s had. He’s spent over 1 billion dollars in Facebook ads using his dollar a day strategy and oversaw 1 million dollars a day running ads for the likes of Quiznos, Jack Daniels, Rosetta Stone, and others.
And he’s helped many tiny businesses apply what he’s learned working with huge brands. Today we’re going to go through a case study method where I’ll approach Dennis as a fairly typical restaurant and together we’ll discover how he would help that restaurant rapidly grow their restaurant through digital marketing.