Discover the effective marketing insights of Robin Goodfellow, a powerhouse in Toronto’s restaurant and cocktail scene.
In this episode, Robin shares his counter-intuitive secret to packing the house every single time. With his background as the owner of Vela Restaurant (newly added to the Micheline Guide), founder + former owner of Bar Raval and Pretty Ugly, and creator of Little Bones Beverage Consulting, Robin’s expertise shines through as he delves into the art of marketing for thriving restaurants.
Join us as we unravel the unconventional strategies that have transformed Robin’s venues into bustling hotspots and learn how you can apply his wisdom to captivate your own audience.
A few takeaways from this episode:
- Understanding Consumer Readiness: Robin introduces the Prochaska wheel, a behavioral change model, to tailor marketing strategies based on consumers’ willingness to embrace change. Adapting your approach according to where individuals are in this process can yield more effective results.
- Value in Moderate Pricing: Instead of focusing on high prices, Robin suggests adopting lower pricing strategies to attract a higher volume of foot traffic. A bustling establishment not only creates a vibrant atmosphere but also signifies a thriving business.
- Catering to Diverse Audiences: Whether in the restaurant or bar industry, Robin’s philosophy revolves around creating environments that appeal to a wide range of patrons. This inclusivity fosters a welcoming atmosphere and contributes to the overall success of the establishment.
- Realistic Insights and Learnings: With his extensive experience, Robin shares practical insights and real-world lessons from his journey. His transparency about his mistakes and growth provides valuable learning opportunities for aspiring entrepreneurs and business enthusiasts.