What a National Director of Marketing Actually Does with Dean Harrison

What a National Director of Marketing Actually Does with Dean Harrison

What a National Director of Marketing Actually Does with Dean Harrison

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Dean Harrison is the National Director of Marketing for Aburi Restaurants — a group of elevated Japanese concepts blazing a new trail for sushi lovers.

Here are a few value bombs Dean drops in this episode:

• Buy One Get One offers tested across Canada effectively bring in positive ROI at every single location
• Including offers (i.e. BOGOs) in third party apps improve search rankings within that app
• Lower-priced free offers (e.g. edameme or miso soup) tend to bring in PAST guests vs. higher-priced free offers (e.g. a BOGO entree) tend to bring in NEW guests.
• Want PR coverage from specific outlets? Most are starving for content. Start tagging your favourite publications in your social media content

+ A few more tasty morsels you’ll find in our conversation:

• What a national marketing director actually does
• Why it’s important to make irresistible offers to your audience
• The role third party delivery apps play in getting new guests through your doors
• + We touch on a new emerging concept – the grocer-raunt.

Get to know Dean Harrison

🤝 Connect with Dean on LinkedIn

🍱 Check out Aburi Restaurants