In the restaurant biz, data isn’t just a bunch of boring numbers—it’s the key to truly understanding your guests and keeping your restaurant growing. But with so many metrics out there, which ones actually matter?
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In the latest episode of the GuestGetter Podcast, I chatted with Abhinav Kapur, founder and CEO of Bikky, and we dug into a metric that might just be your new best friend for growth.
3 Metrics You Shouldn’t Ignore
- New Guests
How many fresh faces are walking through your doors each day, week, or month? This number tells you if your marketing is doing its job and bringing in new customers. - Average Check Size
What’s the average spend per guest? This metric shows you how much your guests are shelling out each visit—and it might hint at ways to boost those numbers. - Retention Rate
Here’s the big one: How many guests are coming back after their first visit? A high retention rate means you’re nailing it, while a low rate might signal it’s time to shake things up.
Why Menu Item Retention is a Game-Changer
- Find Your All-Stars
Menu item retention is all about figuring out which dishes keep guests coming back for more. It’s like knowing which of your players always score the winning goal. - Keep It Fresh
With this info, you can tweak your menu to make sure it’s filled with dishes your guests love, keeping them excited for their next visit.
Keep Your Menu Fresh and Fun
- Always Innovate
As Abhinav pointed out, even giants like Taco Bell are constantly updating their menus. If they’re doing it, so should you! A dynamic menu keeps your restaurant relevant and your guests coming back for more.
The Magic of Email Marketing
- Stay in Touch
Email marketing isn’t just about blasting out deals—it’s about building a relationship with your guests. A few well-timed emails can turn first-timers into loyal regulars.
Ready to Grow?
If you’re not already keeping an eye on these metrics, now’s the time to start. By focusing on new guests, average check size, and retention rate, you’ll gain some serious insights into what’s working and where you can improve.
Want to dive deeper? Check out the full episode of the Guest Getter Podcast where Abhinav and I break it all down.
Connect with Abhinav Kapur
💼 Check out Bikky
🤝 Find Abhinav on LinkedIn
📧 Drop Abhinav an Email
