In this episode of the Guest Getter Podcast, we discuss the importance of repetition in marketing and introduce the 7 Core Story Video Framework.
This framework includes creating videos about your restaurant’s backstory, experience, philosophy, vision, how things are made, the challenges faced, and the solutions achieved. These videos can be used in various ways, such as mini-documentaries, social media clips, and YouTube ads, to enhance your online presence and attract more guests. By consistently producing these types of content, you build an ‘online binge bank’ that captivates potential customers and turns them into loyal fans. Tune in to learn more about utilizing these strategies to grow your restaurant.
00:00 The Pressure to Create New Content
00:34 The 7 Core Story Video Framework
00:49 High-Level Videos: Backstory, Experience, Philosophy, Vision
01:54 Down-to-Earth Videos: How It’s Made, Challenge and Plan, Solution and Result
02:55 Utilizing the 7 Core Story Videos
03:39 Final Thoughts and Marketing Tips
03:49 Podcast Outro and Contact Information
