Eliminating Wait Times + Weird Restaurant Models

Dennis Yu started over 20 years ago as a search engineer for Yahoo!, helping them build their analytics from the ground up. He’s become one of the most sophisticated PPC advertisers in the world, given the crazy access to data he had at Yahoo!. He’s spent over 1 billion dollars in Facebook ads using his dollar a day strategy and oversaw 1 million dollars a day running ads for the likes of Quiznos, Jack Daniels, Rosetta Stone, and others.

Today we’re going to go through a case study method where I’ll approach Dennis as a fairly typical restaurant and together we’ll discover how he would help that restaurant rapidly grow through digital marketing.