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This one’s for those who don’t like marketing or marketers. I go over three common reasons why: making it all about you, not seeing results, and finding the usual stuff off-putting. I offer fixes like creating helpful content (inspired by ‘They Ask, You Answer’ and Jay Abraham’s Strategy of Preeminence) and setting up goal-oriented marketing systems to see what’s working. The idea is to help marketers become trusted guides, focus on clear goals, and forge your own path!
