
Guest Acquisition and Restaurant Offers that Work with Matt Plapp (Part 1)
Nothing but the truth for restaurant owners about the power of offers that work and building your restaurant’s marketing machine with Matt Plapp.
We help badass establishments get more new guests, bring back old customers, and build a predictable growth system.
The best part? You can track results to the penny.
Nothing but the truth for restaurant owners about the power of offers that work and building your restaurant’s marketing machine with Matt Plapp.
Charlie Smith leads the charge not only at one of Southwestern Ontario, his most successful bars—Joe Kool’s—but also at Toboggan Brewing Company, Runt Club and Fellini Koolini’s—all wildly different concepts that are loved by locals in their own right.
Dennis Yu started over 20 years ago as a search engineer for Yahoo!, helping them build their analytics from the ground up. He’s become one of the most sophisticated PPC advertisers in the world, given the crazy access to data he had at Yahoo!. He’s spent over 1 billion dollars in Facebook ads using his dollar a day strategy and oversaw 1 million dollars a day running ads for the likes of Quiznos, Jack Daniels, Rosetta Stone, and others.
Today we’re going to go through a case study method where I’ll approach Dennis as a fairly typical restaurant and together we’ll discover how he would help that restaurant rapidly grow through digital marketing.
As the school year approaches, restaurant owners and marketers are presented with a golden opportunity: attracting and retaining student diners. In this blog post, we’ll delve into a winning restaurant marketing strategy you can put in place today. Learn how to tap into the purchasing power of students this September and beyond.
No more guesswork in your restaurant’s digital advertising. In this short episode, we’re breaking down the ins and outs of ad targeting for your restaurant
In this episode, Toronto restaurateur Robin shares one counterintuitive secret he uses to attract more guests. “You need to be busy. You need to be saturated in this industry. You need to be fu*%ing busy all the time, otherwise you haven’t started” – Robin Goodfellow
Discover how to turn a small ad spend into new guests and revenue—that you can *actually* measure. Like this: