In this episode, we explore a sales strategy inspired by a conversation with Dean Jackson about a promotion used by Olive Garden.
Discover how offering enticing, low-cost items at the point of sale can directly impact your revenue. We discuss creating a menu filled with irresistible, value-driven offers that servers can introduce strategically.
These ‘Easy Yes’ items, like $5 cocktails or take-home entrées, not only encourage immediate purchase but also enhance customer satisfaction by providing them with exceptional value.
Tune in to learn how this approach can leave your guests with a ‘warm and fuzzy’ feeling, increasing their likelihood of returning and transforming them into raving fans. Perfect for restaurateurs looking to elevate their customer experience and boost sales!
00:00 Introduction and Olive Garden Promotion
00:41 Creating a Menu of Easy Yes Offers
01:42 Psychological Triggers and Value Perception
02:47 The Warm and Fuzzy Feeling
03:03 Conclusion and Podcast Outro
