We’ll explore a new paradigm for measuring restaurant marketing, focusing on generating attention, building a robust customer database, and implementing strategic follow-up.

Do you want to build maximum attention and awareness for your restaurant in the local market? Look no further than The Local Fame Machine. This powerful 4-step system will help you penetrate the local market and stand out from the competition. Efficient Delivery: The Key to Reaching More People Most restaurants struggle with delivering their messages effectively. By relying solely on organic Instagram posts, they miss out on reaching new audiences and generating new guests. The Local Fame Machine helps you overcome this challenge by focusing on efficient delivery. We continuously test and optimize ad formats to ensure the lowest cost per 1,000 impressions (CPMs) possible. Our tests have shown that on Facebook and Instagram, Story Ads and Video Views campaigns consistently deliver the cheapest CPMs. With these campaigns, we can reach 1,000 people for just $2-$5! Engage and Build: Connecting with Your Community Social media is about being social, yet many restaurants overlook this aspect. The Local Fame Machine solves this problem by coming up with relevant and interesting questions to engage the local community. For example, with the Super Bowl coming up, you could ask your followers who they think will win and why, or who they predict will perform during the halftime show. In the backend, we use a Comment Growth Tool to build your restaurant’s database from those who engage with your posts. Every time someone adds to the conversation, they receive a message inviting them to join your restaurant’s membership program. This allows you to

Even a cold, dead email list can be a powerful channel to drive sales for your restaurant. In this case study, we discuss how this was a failure and what success looks like. Last month, one of our partners, Little Jumbo, approached us with a challenge: Hi Kyle. We have an event coming up on Wednesday, November 23 that we are trying to sell advance tickets for… it’s a 5-course dinner with wine pairings featuring the wines of Anthony Buchanan. I’ve done a couple of Instagram posts, but I understand you may have some sort of mailing list. Tickets are $165 including tax and gratuity and seating is limited. Interested parties can email us for tickets or more information. Can we get your help spreading the word? Matt, Little Jumbo’s GM The short version of this case study: We shared the details of this event via email to a list of 4,096 people who opted in to receive marketing from Little Jumbo either through offers we made in the past or at the point of reservation. That email generated $2,805 in sales. This 1 email was responsible for most of the event sales. Okay, great. Case study over, right? Not quite. In fact, I view this as a failure. Success would be 1 email to sell out the event (or series of emails to sell it out). Let’s paint a more “complete” picture of successful email marketing for restaurants What I actually want to make the case for is that email isn’t a marketing ‘tactic’, but an integral part of a