In this episode, we’re diving into digital ad targeting for your restaurant.
We’ll break down how marketing actually works—starting with making sure people know your restaurant exists. Then we’ll move into some smart strategies for reaching the right people online without the guesswork. Plus, we’ll uncover a powerful technique involving your most valuable customers that could reshape your customer base.
Here are the three key takeaways from this episode:
🤝 Addressing Obscurity: Most people either don’t know about your restaurant or they’ve forgotten. Overcoming the challenge of obscurity is essential for restaurants. So getting attention is important to build awareness in your local market.
🎯 Data-Driven Targeting: Avoid interest-based guessing in ad targeting. Instead, leverage data-driven strategies to engage interested audiences. Let the platform’s machine learning capabilities optimize ad delivery for better results.
🗝 VIP Guest Strategy: Focus on your top-spending guests. Their behaviours and preferences can help identify new customers who share similar characteristics. By building “retargeting” audiences based on behaviour—not guesswork—you improve marketing performance.
Tune in for a clear and straightforward exploration of effective digital ad targeting. It’s practical knowledge you can put to use right away. Let’s get started! 🍔📈🍕
