“A food truck has to convey a personality: The branding is just as important as the product you’re selling. It should be alive. You should feel it when you’re consuming it.” — Temperance Phair, co-founder, Burger Crush
Temperance Phair and Scott Renton are the founders of Victoria, Canada’s fast-growing Burger Crush. In this episode we take a look at their journey from food truck to brick and mortar (+ beyond).
Tune in to learn:
- Food truck dreams vs reality
- How to give your brand personality
- What inspired the duo to start a burger concept
- Why an insatiable appetite for perfection has helped them grow