From Food Truck to Brick and Mortar with Burger Crush

What does it take to not only start a food truck but also turn it into a brick and mortar location that can scale up? In this episode, Temperance and Scott dish out the lessons they've learned building Burger Crush.

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“A food truck has to convey a personality: The branding is just as important as the product you’re selling. It should be alive. You should feel it when you’re consuming it.” — Temperance Phair, co-founder, Burger Crush

From Food Truck to Brick and Mortar with Burger Crush
From Food Truck to Brick and Mortar with Burger Crush
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Download file | Play in new window | Duration: 00:36:54

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Temperance Phair and Scott Renton are the founders of Victoria, Canada’s fast-growing Burger Crush. In this episode we take a look at their journey from food truck to brick and mortar (+ beyond).

Tune in to learn:

  • Food truck dreams vs reality
  • How to give your brand personality
  • What inspired the duo to start a burger concept
  • Why an insatiable appetite for perfection has helped them grow

Learn more about Burger Crush

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