Want to take your brand to a much wider audience? You’ll want to pay attention to Zingerman’s Deli.
And no one knows the Zingerman’s story better than Micheline Maynard.
Micheline is the author of Satisfaction Guaranteed: How Zingerman’s Built A Corner Deli Into A Global Food Community.
(She’s also published columns in The Washington Post and New York Times).
To get the most out of this episode, I recommend you:
- Take a quick look at Zingerman’s Website and what they’re doing online. Notice how much they GIVE: events, content, stories about their people, etc. Is this work? Yes. Does it take a team? Yes. Investment? Yep. Is it worth it? Up to you.
- Listen to the podcast episode to get a look-under-the-hood of the psychology of WHY they do what they do.
And how they’ve grown successfully over FOUR DECADES (Zingerman’s celebrated their 40th birthday on March 15th, 2022).
Learn more about Micheline Maynard
📖 Check out Micheline’s book Satisfaction Guaranteed
🤝 Connect with Micheline on Instagram
👀 Check out Micheline’s website