How An O.G. Yahoo! Engineer Would Grow Your Restaurant with Dennis Yu

Dennis Yu started over 20 years ago as a search engineer for Yahoo!, helping them build their analytics from the ground up. He's become one of the most sophisticated PPC advertisers in the world, given the crazy access to data he had at Yahoo!. He's spent over 1 billion dollars in Facebook ads using his dollar a day strategy and oversaw 1 million dollars a day running ads for the likes of Quiznos, Jack Daniels, Rosetta Stone, and others. Today we're going to go through a case study method where I'll approach Dennis as a fairly typical restaurant and together we'll discover how he would help that restaurant rapidly grow through digital marketing.
Dennis Yu Podcast Episode

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The Guest Getter Podcast
The Guest Getter Podcast
How An O.G. Yahoo! Engineer Would Grow Your Restaurant with Dennis Yu

In this episode, we unravel the secrets of digital marketing with Dennis Yu, a veteran in the field, renowned for his work with global brands like Quiznos and Rosetta Stone. Dive into our conversation and discover unconventional insights that redefine restaurant marketing.

Key Insights from Dennis Yu:

  1. Seizing the Mid-Afternoon Opportunity: Harness the power of timing! Did you know that 70% of people remain undecided about their dinner plans by mid-afternoon? Restaurants can swoop in during this critical window. Crafting compelling narratives and sharing them during this period can profoundly impact dining choices, transforming potential customers into loyal patrons.
  2. Strategic Storytelling over Content Overload: Break free from the content treadmill. Dennis advocates for the Dollar a Day strategy—a method where $1 is invested daily for 7 days behind select content pieces. By identifying the most impactful narratives, businesses can focus on quality storytelling. It’s not about flooding platforms; it’s about crafting narratives that resonate and endure, driving genuine engagement.
  3. Uncover Your Unique Business Identity: Resist the urge to mimic media conglomerates. Every business is unique, and understanding your distinct identity is paramount. Authenticity trumps quantity. Rather than inundating your audience with content, focus on telling your genuine story. By embracing your individuality, you create a magnetic pull, drawing in customers who resonate with your narrative.

In essence, Dennis Yu advocates for intelligent and authentic storytelling. By recognizing the ideal timing, curating impactful narratives, and embracing your business’s identity, you can revolutionize your digital marketing strategy. Stay tuned for more groundbreaking insights from our conversation with Dennis Yu. Discover the simplicity, timing, and authenticity that drive effective digital marketing.

📕 Explore Dennis’ Expertise: Dive into his latest book, The Definitive Guide to TikTok Advertising: How to Access 1 Billion People in 10 Minutes!

👀 Discover BlitzMetrics: Peek into Dennis’ revolutionary digital marketing company, BlitzMetrics.

🤝 Connect with Dennis on LinkedIn

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Before You Go!

Discover how to turn a small ad spend into new guests and revenue—that you can *actually* measure. Like this:

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