In this episode, Reese and I nerd out on Search Marketing for restaurants.
Reese Richards is the founder of RankPast, a search marketing firm that helps local businesses out-perform their competitors in Google search.
Since 93% of guests will use Google (and Google Maps) to find your business, a local SEO strategy is a key piece of your overall growth strategy.
Here are a few pillars that make up a complete “Search Marketing” strategy:
- Google My Business → Have you claimed your “GMB” page? This is prime real-estate.
- Google Reviews → Do you have a strategy to increase “review velocity’? The more reviews you get, the more Google will show your business.
- Blogging → Since blogging isn’t on the radar of most of your competitors, writing articles that answer key questions (and doing some light keyword research) could lead to kick-ass search results.
- Google Ads → An important factor in Search performance is ‘owning’ as much real-estate as possible. For just a few dollars a day, you can ensure your business does this for the most relevant search terms (e.g. best restaurant in [city], best sushi in [city], etc.)
Tune into the episode to find out more!
Connect with Reese Richards
👀 Check out Reese’s website
🤝 Connect with Reese on LinkedIn