All Things Search Marketing with Reese Richards

SEO, Google My Business, Google Maps, blogging, content strategy — "Search Marketing" can be a dizzying topic. In this episode, Reese and I dive into how your restaurant can out-rank your competitors.

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All Things Search Marketing For Restaurants with Reese Richards

All Things Search Marketing For Restaurants with Reese Richards

00:00/00:48:22

Download file | Play in new window | Duration: 00:48:22

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In this episode, Reese and I nerd out on Search Marketing for restaurants.

Reese Richards is the founder of RankPast, a search marketing firm that helps local businesses out-perform their competitors in Google search.

Since 93% of guests will use Google (and Google Maps) to find your business, a local SEO strategy is a key piece of your overall growth strategy.

Here are a few pillars that make up a complete “Search Marketing” strategy:

Google My Business → Have you claimed your “GMB” page? This is prime real-estate.
Google Reviews → Do you have a strategy to increase “review velocity’? The more reviews you get, the more Google will show your business.
Blogging → Since blogging isn’t on the radar of most of your competitors, writing articles that answer key questions (and doing some light keyword research) could lead to kick-ass search results.
Google Ads → An important factor in Search performance is ‘owning’ as much real-estate as possible. For just a few dollars a day, you can ensure your business does this for the most relevant search terms (e.g. best restaurant in [city], best sushi in [city], etc.)

Tune into the episode to find out more!