Content-Driven Revenue Streams for Restaurants with Joe Pulizzi

Join Joe Pulizzi and I as we jam out on how bars and restaurants can create additional revenue using CONTENT.
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“The Content Inc. model only works if you can build a loyal audience of subscribers over time. Period.” – Joe Pulizzi, Content Inc.

Content-Driven Revenue Streams for Restaurants with Joe Pulizzi
Content-Driven Revenue Streams for Restaurants with Joe Pulizzi

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Joe Pulizzi is the author of Epic Content Marketing, Content Inc, and the founder of Content Marketing Institute.

(You could say Joe’s reached ‘God-Level’ status in the realm of content marketing.)

He also just released the second edition of Content Inc: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money):

content inc book by joe pulizzi

As I was reading Epic Content Marketing, a couple things stuck with me:

  1. This is a powerful model…
  2. And it might require a big budget (think: Coca Cola)

So I was keen to find out from the content man himself: how exactly can smaller businesses—say, restaurants—apply this content model?

And Joe didn’t disappoint.

On this episode, Joe and I riff on how bars and restaurants can create additional revenue streams using CONTENT.

Spoiler Alert: There are SO MANY opportunities for restaurants to use content to:

  • Build a wildly loyal following…
  • Widen profit margins through new sources of revenue…
  • Control your brand’s narrative online…
  • And more.

You won’t want to miss this episode. 🎧

Listen & Subscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher

Learn more about Joe Pulizzi

📙 Get Joe’s latest book: Content Inc. 2.0

📬 Subscribe to Joe’s newsletter: The Tilt

🤝 Connect with Joe on Twitter

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