“The Content Inc. model only works if you can build a loyal audience of subscribers over time. Period.” – Joe Pulizzi, Content Inc.
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Joe Pulizzi is the author of Epic Content Marketing, Content Inc, and the founder of Content Marketing Institute.
(You could say Joe’s reached ‘God-Level’ status in the realm of content marketing.)
He also just released the second edition of Content Inc: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money):
As I was reading Epic Content Marketing, a couple things stuck with me:
- This is a powerful model…
- And it might require a big budget (think: Coca Cola)
So I was keen to find out from the content man himself: how exactly can smaller businesses—say, restaurants—apply this content model?
And Joe didn’t disappoint.
On this episode, Joe and I riff on how bars and restaurants can create additional revenue streams using CONTENT.
Spoiler Alert: There are SO MANY opportunities for restaurants to use content to:
- Build a wildly loyal following…
- Widen profit margins through new sources of revenue…
- Control your brand’s narrative online…
- And more.
You won’t want to miss this episode. 🎧
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Learn more about Joe Pulizzi
📙 Get Joe’s latest book: Content Inc. 2.0
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