What a National Director of Marketing Actually Does with Dean Harrison

Get a look-under-the-hood of Dean Harrison's sales-driven approach to restaurant marketing.

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What a National Director of Marketing Actually Does with Dean Harrison

00:00/00:51:37

Dean Harrison is the National Director of Marketing for Aburi Restaurants — a group of elevated Japanese concepts blazing a new trail for sushi lovers.

Here are a few value bombs Dean drops in this episode:

Buy One Get One offers tested across Canada effectively bring in positive ROI at every single location
Including offers (i.e. BOGOs) in third party apps improve search rankings within that app
Lower-priced free offers (e.g. edameme or miso soup) tend to bring in PAST guests vs. higher-priced free offers (e.g. a BOGO entree) tend to bring in NEW guests.
Want PR coverage from specific outlets? Most are starving for content. Start tagging your favourite publications in your social media content

+ A few more tasty morsels you’ll find in our conversation:

What a national marketing director actually does
Why it’s important to make irresistible offers to your audience
The role third party delivery apps play in getting new guests through your doors
+ We touch on a new emerging concept – the grocer-raunt.