What a National Director of Marketing Actually Does with Dean Harrison

Get a look-under-the-hood of Dean Harrison's sales-driven approach to restaurant marketing.

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What a National Director of Marketing Actually Does with Dean Harrison
What a National Director of Marketing Actually Does with Dean Harrison
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Dean Harrison is the National Director of Marketing for Aburi Restaurants — a group of elevated Japanese concepts blazing a new trail for sushi lovers.

Here are a few value bombs Dean drops in this episode:

  • Buy One Get One offers tested across Canada effectively bring in positive ROI at every single location
  • Including offers (i.e. BOGOs) in third party apps improve search rankings within that app
  • Lower-priced free offers (e.g. edameme or miso soup) tend to bring in PAST guests vs. higher-priced free offers (e.g. a BOGO entree) tend to bring in NEW guests.
  • Want PR coverage from specific outlets? Most are starving for content. Start tagging your favourite publications in your social media content

+ A few more tasty morsels you’ll find in our conversation:

  • What a national marketing director actually does
  • Why it’s important to make irresistible offers to your audience
  • The role third party delivery apps play in getting new guests through your doors
  • + We touch on a new emerging concept – the grocer-raunt.

Get to know Dean Harrison

🀝 Connect with Dean on LinkedIn

🍱 Check out Aburi Restaurants

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