Attention and awareness is like oxygen to a business.
It creates revenue and opportunity. And if you suffocate it, you’ll notice that revenue dwindles as well.
Maybe not tomorrow, next month, or even the month after that, but several months down the line, you’ll see that sales are down and you won’t know why, but chances are it’s because at some point in the past, you stopped prioritizing, generating attention and awareness.
There are two places we can go to get attention and awareness.
One is shark infested and a bloodbath that is a red ocean.
Red ocean.
Or, you can go where there is no competition, the water is nice and clean, and that is a blue ocean.
Now for bars and restaurants, the red ocean is, you guessed it, organic Facebook and Instagram.
Look to your left, look to your right. Every restaurant is on there and for many that’s almost all they’re doing and a lot of it just looks the same.
This is good news because there are incredible opportunities in the Blue Ocean.
The Blue Ocean is SEO because it’s boring and not sexy but it works. Most of your customers come from Google Search and Maps. It is billboards.
It’s social and search ads.
It’s direct mail.
It’s email, and it’s S M S.
The question you might want to ask is if you have to deliver a message or offer to grow your restaurant sales, how would you do it without using organic social media?
