I saw Tim Chermak speak at Seven Figure Agency back in November 2023. He blew my mind.
His talk was called “Cheap CPMs Make Dumb Marketers.”
Reach thousands of people with a message for just a few bucks? Great! But the stakes are low.
Before the internet, businesses had to invest heavily to get their message seen, heard, read.
So advertising was better.
It was art!
Tim’s helping realtors put the same level of thought into their marketing. Behind the scenes, he helps them craft essays that are intellectually interesting.
Instead of optimizing for clicks, opens, CPMs, opt-ins, etc—he helps clients optimize for RESPECT.
They’re like a marketing employee that has ten years of experience in the real estate niche and a massive catalogue of “Greatest Hits.”
And I believe this is a missing key in many restaurant’s marketing mix.
Thoughtful, intellectually interesting, and optimizing for respect (and trust).
Connect with Tim Chermak
🌐 Check out Platform Marketing
🤝 Connect with Tim on Facebook
